Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A digital marketing specialist is someone who works alongside a company's marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
“The Dynamic IT team has made excellent contributions to the designing of the user experience interface of the platform. The enhanced UI has significantly brought in a higher traffic of customers.”
Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.
Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.